Today's Windows Phone 7 launch continues to shake up the smartphone world with the recently announced LG Optimus 7.

The Optimus 7 sports a 3.8-inch WVGA LCD display, making it ideal for video-watching or gaming. The phone is powered by 1GHz Snapdragon processors, ships with 16GB of on-board memory and boasts 5-megapixel cameras and can shoot video in 720p.

LG Optimus 7

With a focus on entertainment, the Optimus 7 series phones come with a feature called Play To, a DLNA-based multimedia sharing app (for streaming content from your phone to other DLNA-compatible devices). LG made a big deal about this feature in its press materials, but I'm not sure if many consumers either know what DLNA is or own other DLNA-compatible devices.


If this is the only differentiator among the many Windows Phone 7 devices we'll be seeing in the coming months, the Optimus 7 may get lost in the shuffle.