How startups can secure investors

Laurie Clarke
Laurie Clarke

Laurie Clarke

Laurie is a staff writer for IDG titles including Techworld, Computerworld UK and CIO UK. She studied psychology followed by a Masters in Journalism, and has since worked in marketing and as a freelance consumer insight writer. Her particular interests include consumer tech, startup tech culture and how technology is shaping society.

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If you've come up with an impressive business idea and assembled a team around you, it might be tempting to feel like the hard part is over. However, until you've secured some way of funding your project, it can easily evaporate before your eyes. 

Not every great innovator is also great at getting people to part with their cash, but at the early stages of a business, remember that potential donors are investing in you as much as your idea. 

The sooner you start thinking about funding, the better. Here are some top tips to help you bag some generous contributions. 

To read more advice on startups from seasoned entrepreneurs, read this.

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