Laurie is a staff writer for IDG titles including Techworld, Computerworld UK and CIO UK. She studied psychology followed by a Masters in Journalism, and has since worked in marketing and as a freelance consumer insight writer. Her particular interests include consumer tech, startup tech culture and how technology is shaping society.
Marketing is an incredibly powerful tool. And for what was once a costly activity, the barriers are now significantly lower thanks to the internet and social media.
This is excellent news for startups, which generally have a very limited budget for these kind of activities.
Marketing shouldn't be an afterthought though, and ideally you should start thinking about getting the word out as soon as your startup has a viable product.