The 1995 launches of both Amazon and eBay, and the proliferation of mobile devices and high-speed internet that followed them triggered a transformation in consumer habits.
The bursting of the dot-com bubble could only briefly stall the rise of ecommerce. High-street stores have had to learn how to survive rather than crumble under the threat of their digital-first competitors.
Gamification and interactive content have brought new life and new customers to brick-and-mortar stores by creating digitally enhanced shopping experiences.
Novelty quickly becomes normal, and shoppers keep coming back for more. According to asurvey conducted by ecommerce company RichRelevance, 80 percent of UK shoppers would be happy to swap their personal data for a better customer experience.
Payment by fingerprint scanning, voice-enabled product search and order, and interactive changing rooms were among the new shopping technologies that most excited them.
The retail startups below show that there are more radical changes ready to be unleashed on the sector that will transform the future of shopping.