Tom is online editor. He studied English Literature and History at Sussex University before gaining a Masters in Newspaper Journalism from City University. He's particularly interested in the public sector and the ethical implications of emerging technologies.
The fitness sector has grown into a £60 billion market, but a lack of exercise still claims 37,000 lives each year in the UK at cost to the economy of £20 billion, according to Ukactive.
We look at the UK startups helping to solve the problem while cashing in on the fitness boom.
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