Christina is Audience Development Editor for IDGC US & UK. After graduating from the University of Nottingham reading philosophy and theology in 2013, Christina joined a tech startup specialising in mobile apps. She has a keen interest in the mobile platform, innovative tech and the power of analytics.
As a growing business it is important to make use of the best platforms to engage with your customers, and the use of social media marketing is an effective way to increase your audience reach.
According to social media scheduling platform Buffer, 73 percent of businesses believe that social media marketing has been very effective for their business.
This expectation for instant responses has led to many business Twitter feeds pushing out "sorry about that" and "please DM me your details so I can resolve the issue" tweets almost every minute.
To help, we've compiled a list of useful tips to help your startup avoid these common pitfalls while also offering general tips on gaining followers and building brand awareness...
Additional reporting by Hannah Williams