Christina is audience development editor. After graduating from the University of Nottingham reading philosophy and theology in 2013, Christina joined a tech startup specialising in mobile apps. She has a keen interest in the mobile platform and innovative tech.
According to The Social Habit, 42 percent of consumers making a complaint via social media will expect a response within the hour.
This demand for instant attention has led to most business Twitter feeds pushing out "sorry about that" and "please DM me your details so I can resolve the issue" tweets almost every minute.
To help, we've compiled a list of useful tips to help your startup avoid these common pitfalls while also offering general tips on gaining followers and building brand awareness...
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