Getting used to any analytics tool is tricky, however, Google has tried to make its analytics a bit easier by supplying an internal search.
For example, instead of clicking through via its tabs to monthly traffic, you could type in 'traffic' and select it from there. However, often the keyword is quite specific and you need to take the long way around.
This is still pretty effective, but it means that you have to know exactly which path to take when navigating through the site.
To help, we've compiled a list of helpful Google Analytics tips to make the most out of your consumer data.
Here's 14 top Google Analytics tips and tricks for your startup...