What Google knows about you – and how to make it forget

Thomas Macaulay
Thomas Macaulay

Thomas Macaulay

Tom is online editor. He studied English Literature and History at Sussex University before gaining a Masters in Newspaper Journalism from City University. He's particularly interested in the public sector and the ethical implications of emerging technologies.

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Google parent company Alphabet quietly ditched the 'Don’t be evil' motto from its code of conduct in 2015 after a string of stories suggesting the pithy slogan was somewhat undeserved. According to WikiLeaks founder Julian Assange, the company has quietly collected more data than the NSA.

With a limitless data mine to quarry and the machine learning and artificial intelligence tools to turn it into revealing insights, Google might know more about you than you know about yourself.

It's a Faustian pact that most of us are happy to make for the rich range of services we receive in return, but the true terms of the deal may not quite match what you thought you had signed up for. 

Read on to find out what information that the tech titan has gathered about you, and how you can get it back.

Read next:  What Facebook knows about you

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