Google parent company Alphabet quietly ditched the 'Don’t be evil' motto from its code of conduct in 2015 after a string of stories suggesting the pithy slogan was somewhat undeserved. According to WikiLeaks founder Julian Assange, the company has quietly collected more data than the NSA.
With a limitless data mine to quarry and the machine learning and artificial intelligence tools to turn it into revealing insights, Google might know more about you than you know about yourself.
It's a Faustian pact that most of us are happy to make for the rich range of services we receive in return, but the true terms of the deal may not quite match what you thought you had signed up for.
Read on to find out what information that the tech titan has gathered about you, and how you can get it back.