Here's how to market apps. The simple guide to boosting app downloads for any business.
Mobile marketers will be happy to hear that according to Ofcom smartphones are now more popular than laptops for getting people online.
However, with two in five smartphone users confessing to deleting their apps in favour of mobile-friendly websites, businesses are losing out on app downloads while mobile websites are growing in popularity.
With an apps lifespan being just three months for one in five, here are some need-to-know tips for marketing your apps and boosting downloads.