In 1996 Game Freak released Pokemon Red and Blue on the original Gameboy, kickstarting a franchise that won over the world. The videogame series has sold hundreds and hundreds of millions of copies and its card game spin-off introduced a generation of schoolchildren to cash-in-hand grey market trading. The smiling yellow electric rodent Pikachu is one of the most recognisable characters in the world.
Nintendo's mobile strategy: 2008: what's an iPhone 2010: what's an Android 2012: nope 2014: still no 2016: change how society functions
Twenty years on and Pokemon Go has launched on the Android and iOS platforms. It's a mobile game that overlays a virtual map onto the real world, and uses a mixture of your device’s GPS and camera to allow players to find and catch the Pokemon semi-IRL.
Since launch we’ve seen the following at least attributed in part to Pokemon Go: people walking off cliffs, relationships falling apart, infidelity, muggings, knifings and shootings, and a plea from the US Holocaust Memorial Museum to stop people from playing on their grounds.
And there have also been some remarkable assertions about the way in which Pokemon Go could profoundly change our lives and the world, for better or for worse. Here is a selection, listed without further comment.