The name change handily also allows Mandrakesoft, sorry, Mandriva to leave behind it a long-running trademark dispute with US publisher Hearst, owner of the rights to the comic strip Mandrake le Magicien.
MandrakeSoft remains a minor player in the Linux market, coming behind Red Hat, Novell, and Turbolinux but the new "simple and efficient" name will mean a reversal in fortunes, the company feels. Mandriva will "further a smooth transition and will build on our existing brand recognition in the IT world", it boasted.
The company has already shifted all its websites and content to Mandriva-based domains: www.mandriva.com for the corporation; www.mandrivalinux.com for the community project; www.mandrivastore.com for the online store; www.mandrivaclub.com for the club and www.mandrivaexpert.com for the web-based support platform.
That name again: Mandriva.
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