Dell is to reorganise its division by rearranging its sales units to cover types of business rather than geographic areas.
Instead of three business units focused on the Far East, the Americas and Europe, Africa and the Middle East, Dell will have a large enterprise unit, a public unit and a small and medium business unit. The changes will help Dell better respond to customer requests and give the company a global perspective instead of regionally run businesses, the company said.
"This puts us even closer than we are to our customers," said Dell spokesman David Frink.
Dell's consumer business is already organised on a global level and won't be affected by this reorganization, the company said.
"Customer requirements are increasingly being defined by how they use technology rather than where they use it," Michael Dell, the company's chairman and CEO. "That's why we won't let ourselves be limited by geographic boundaries in solving their needs."
Dell did not announce major changes in the size of its workforce as part of the reorganization. However, the company is "always looking for ways to improve our cost structure," Frink said.
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