The growing popularity of Apple's Mac computers will help the company outgrow competitors in the PC industry, despite a downturn in computer sales, according to an analyst at Credit Suisse.
"We believe Mac performance is due to several unique drivers that were not present in prior downturns. We anticipate that Apple will continue to grow at a multiple of the overall market for many years to come," Credit Suisse explained.
"First, Apple has successfully reduced the perceived and actual switching costs for Windows users looking to adopt the Mac platform. Second, Apple's support of the Intel architecture has levelled the playing field in terms of speeds and feeds comparisons between Macs and PCs.
"Finally, Apple's successful retail strategy has broadened the availability of Mac products and given Apple more control over the critical computer-selling process. Users can now explore the advantages of the Mac platform with highly trained Apple sales reps," Credit Suisse said.
Find your next job with techworld jobs