Tech London Advocates today launched a service that is designed to assist London’s growing number of early stage start-ups.

The advocacy group's “Triage” service will offer free mentoring and advice to start-ups through over 120 of the Tech London Advocates, who have eached pledged to allocate just one hour per month to their share expertise on areas such as funding, tax enquiries, marketing and recruitment.

James Clark, Triage lead for Tech London Advocates and policy manager at the British Venture Capital Association, said: “We are lucky enough to have an incredible pool of ready and willing advocates from organisations, including Unruly Media, AirBnB and SeedCamp, who have volunteered their time to help London’s newest businesses to get the best possible start.

“The earliest stages of starting a business can be a daunting process and with the breadth of skills and expertise available across the Advocate group its our intention that the service will reduce some of these concerns and give London’s startup community the best opportunity to succeed."

Tech London Advocates founder Russ Shaw said the service will provide 2,000 hours of free advice in its first year. 

Tech London Advocates said the Triage service will go live today from TechHub within Google's Campus facility in Shoreditch. Start-ups will be able to use the service every weekday between 9am and 1pm. They don’t need to book an appointment but Tech London Advocates asks that they register before they visit.