Reevoo, the consumer engagement and content marketing solutions provider, has announced a further funding round, which brings new money raised to over £6.5 million.

The new investment will be used to extend Reevoo’s product portfolio as well as extending sales and marketing into new territories and verticals, said Reevoo. MMC Ventures led the funding round alongside existing investors Eden and Banexi, as well as new investor Talis Capital.

Ratings reviews stars blackboard
Revoo provides reviews and ratings services for multichannel brands and retailers. Image © iStock/Imilian

Reevoo collects trusted user-generated content to provide businesses with a platform for consumer engagement, advocacy and customer intelligence. It already works with household brands such as Kia, Lenovo, LV=, General Motors, Dixons Retail, Mazda, Acer and Wyndham.

Reevoo CEO Jonathan Callcut said: “This new investment tops off what will be another year of excellent performance for Reevoo. We are confidently forecasting over 150 percent growth on prior year for fiscal 2015. We’ve added over 120 clients so far this year with more exciting wins to come.”

Rory Stirling of MMC Ventures said: “This investment round is testament to what Jonathan and the team have achieved over the past 12 months and will help them solidify their market leading position. Reevoo's metrics are best in class and we're super excited about their product innovation plans.”

Matus Maar at Talis Capital said: “We are impressed with Reevoo’s recent customer wins and their ambitious plans for growth. We’re confident that they are capitalising on their core strengths as well as global trends in user generated content and content marketing. We believe they are in a very strong place to deliver tangible value for us.”