Berlin-based magazine building platform Styla has announced a €2.5 million (£1.8m) seed funding round led by Redalpine Venture Partners.
Styla’s technology fully automates the process of "creating beautiful print-style magazines online", the company said.
Launched in 2012 by two entrepreneurs, Philipp Rogge and Franz Riedl (pictured), Styla’s patent-pending layout engine does not require any design, formatting or development work, allowing anyone to create an online magazine "in minutes", says the company.
At the same time, Styla automatically integrates ecommerce capabilities into its editor, making all products displayed directly shoppable from within the magazine.
This, along with the magazine design, is said to lead to 36 percent higher sale conversion rates, and increases customers’ average time on site to 4.5 minutes, Styla said.
Peter Niederhauser, managing director of Redalpine Venture Partners, said: “In just two years, the team at Styla have developed a disruptive technology that has the potential to become the global standard for content commerce.
"Such outstanding success in such a young company made Styla the ideal investment for Redalpine.”
Additional investors include Groupe Arnault, the controlling shareholder of LVMH, which owns brands Louis Vuitton, Dior and Fendi, and founding investor Atlantic Labs, lead by business Angel Christophe Maire. Cherry Ventures, the fund run by Zalando/Groupon/Quandoo entrepreneurs, and German VC Westtech Ventures also contributed to the round.
Styla said it will use the funding to "build its technological lead in the market", grow its sales and development teams, and "accelerate growth".
Founder Rogge added: “I am very proud of our multinational team that managed to realise an outstanding piece of technology that convinced both clients and investors.”
Styla has already attracted major companies to its platform, including Graziashop from Grazia magazine, German television network RTL Group via its fashion site Blogwalk, Rocket Internet companies Zalora and Lamoda, clothing store Canterbury, and Mavi jeans.