Rentify, the growing lettings agent, has hired two senior figures from Google and Samsung to continue its mission of “shaking up the dysfunctional and antiquated sector”.

Promising customers a "fairer, faster, smarter way to rent property", Rentify says it uses technology to “improve the lives of tenants and landlords”. The company says it currently has 160,000 landlords on its books.

The former Samsung and Google execs want to disrupt the
The former Samsung and Google execs want to disrupt the "archaic" lettings industry. Image credit: Flickr/atoach

Francisco Van Zeller, former head of digital marketing at Samsung, has joined Rentify as chief marketing officer, while Roxanna Zea, former head of strategy and initiatives at Google Emea, joins as chief operating officer.

On leaving his role at Samsung, Van Zeller said: "I saw a fantastic opportunity at Rentify to disrupt the archaic lettings industry. We bring technological expertise to make renting a property fairer, faster and smarter for everyone involved."

Van Zeller and Zea join CEO and founder George Spencer, 28. Spencer said: "The team we've assembled over the last few months underscores our belief that technology and service delivery are the key to creating a transformative experience for landlords and tenants in the UK.”

He added: "Francisco and Roxanna are world-class operators and they join an outstanding senior team who are passionate about tackling an outdated industry. We're proud that our team comes from a technology background and that we aren't just a bunch of estate agents masquerading as digital experts.”

Rentify claims an additional 10,000 landlords join its customer base each month. After securing seed and venture funding from investors, including Balderton Capital, Rentify has so far raised a total of £6.6 million to date.