Collaboration software provider Huddle claims that Facebook at Work won't be an instant hit with enterprises due to issues around security and productivity.
Following a report in the Financial Times suggesting the Silicon Valley giant is building a professional social network, Huddle CTO Stuart Cochran, said: “Yes, it may have gained the trust of 864 million daily active users worldwide, but it now has to win over enterprises and their IT departments before it can really start to see traction as a work tool."
Cochran highlighted that the social network is blocked in many organisations – public sector and private sector alike – due to the fact that it’s considered a productivity hindrance.
"More importantly, Facebook raises many data security and privacy concerns," said Cochran. “The way in which the site stores, shares and handles consumer data has made headlines on a number of occasions, including its mood manipulation study and how customer data is used for targeted advertising.
"There are services already available that enable colleagues and teams to connect with each other, work on content and progress projects, regardless of whether they’re based within or across the firewall. Such tools – like Huddle – have been built with enterprise and government in mind, adhere to strict security requirements and integrate with current systems.”
It's understood that Facebook at Work would allow users to chat with their colleagues, connect with professional contacts and collaborate on documents.
The new site will look similar to the current version of Facebook but it will allow users to keep their holiday photos and music tastes separate from their work profile.
If true, the move will see the social network giant of more than one billion users competing more directly with Google, Microsoft and LinkedIn.
Facebook was not available comment.
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