South Korean electronics giant Samsung signed a deal with a Cambridge startup yesterday to help maximise payback from digital content being sold through the Samsung Galaxy Apps store.
Through the deal, Bango’s carrier billing software will be preloaded onto Samsung smartphones, letting consumers pay for games, music and videos directly from their mobile phone bills.
“Under the terms of the agreement, Bango will provide carrier billing, collection and settlement for digital content – such as games, e-books, music and videos – purchased through the Samsung Galaxy Apps app store,” said Bango in a statement.
The Bango roll-out will begin immediately across a wide range of countries.
Shares in Bango, an AIM-listed company, increased 5.76 per cent on the news to 101p, valuing Bango at over £50 million.
Bango also provides carrier billing services for Amazon, BlackBerry, Facebook, Firefox, Google Play, Windows Phone and several individual app publishers such as EA and CNN.
Samsung Electronics, which employs almost 300,000 people globally, is one of the world's biggest technology companies and the world’s leading smartphone manufacturer.
Financial details of the deal have not been released.