The changes are being rolled out for Google search on iOS and Android as well as the mobile Web, in the US., with a desktop version to follow shortly, Twitter said in a blog post. The feature will roll out to more countries in the coming months.
Google has provided links to tweets in its search results for some time. But the new integration will display actual tweets, including photos contained in them. Searchers can also click on the tweets to view them within Twitter.
Twitter symbols like the # hashtag and @ sign are needed for some searches to display tweets, but not all. A Google search for "#MadMen," for instance, prominently displayed a series of tweets related to the popular TV show, which searchers can scroll through horizontally. But a search for "Mad Men" without the hashtag did not display the tweets.
A search for "Taylor Swift," without a hashtag, produced tweets.
The integration comes as Twitter tries to get its content seen by more people in an effort to increase the number of its users. The company's syndication efforts also include placing tweets from advertisers in other mobile apps like Flipboard.