Responding to the exponential rise in adoption of IP-enabled devices such as smartphones and tablet PCs, IT security firm Symantec revealed recently their initiative called 'Norton Everywhere,' a thought shifting paradigm which aims to secure users no matter what device they are using to access the Internet.

Citing the recent boom in use of mobile devices among consumers worldwide, the ratio currently pegged by IDC as five smartphones for every PC, a Norton executive said they are very much cognizant of the security repercussions arising from multiple endpoints created by dispersed devices.

With this paradigm shift, Effendy Ibrahim, consumer business head for Asia, Symantec, said the company is moving away from merely protecting devices. "Criminals don't care about devices. They care about your information, your personal accounts, email address, credit card information," he pointed out.

"Norton Everywhere" essentially ensures that the consumer is protected wherever and however they log on to the web. A prime offering under this renewed battlecry is Norton DNS, a service which acts as a gateway between devices and websites which quickly checks if a site is safe for browsing or not.

The DNS service, currently in beta, can be installed on individual computers, as well as in routers, to ensure that anybody who access the Internet through these gateways are routed to Norton's DNS service. But "Norton Everywhere" isn't exclusive to endpoints alone. Norton also has a product called Norton Smartphone, which can be installed on mobile devices for optimum security.

Ibrahim noted, however, that the number of attacks targeted at smartphones are still very few today. "But the protection becomes essential for data loss incidents, when the data in the smartphone needs to be wiped out for example," he added.

This is not to say, however, that Norton is abandoning its desktop products. "There will always be room for our antivirus and Internet security products," he emphasised.

Norton on Tuesday released the 2011 version of their Internet security program, which still use reputation-based scanning. Norton Internet Security 2011, however, takes a deeper look at the most phenomenal fad of today: social media. Norton said it is refining its focus on social networking sites because of the inherent trust of people in the medium, making it very easy to exploit.

In the 2011 release, Norton enables users to scan their friends' walls and check for the safety of the links posted on them. It also looks granularly at shortened URLs, prevalent among social media sites, to see if the connected website is infected or not.