Vodafone claims it has reached half a million 4G customers six months after launching its version of the faster mobile network.

The announcement means that Vodafone racked up 500,000 4G customers in less time than market leader and rival EE, which took seven months to reach the same point after it launched in October 2012.

Vodafone also revealed today that it is aiming to deliver 4G to 208 regions across the UK as part the £900 million investment it is making in network this year. 

In the last few months, Vodafone said it has started to expand its 4G coverage to a further 115 towns and districts across the UK, including parts of Gateshead, Newbury, Rotherham, Slough, Solihull, Sunderland, Stockport, Sutton Coldfield, Walsall and West Bromwich. It added that it is expanding its existing ultrafast 4G coverage in Birmingham, Bradford, Coventry, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield and more than 80 towns and districts in and around London and the South East.

Vodafone’s 4G network currently reaches 36 percent of Britain but the operator is aiming for 98 percent indoor coverage by 2015.

“It’s particularly exciting to see how the nation is embracing 4G in their everyday lives,” said Vodafone CEO Jeroen Hoencamp. “4G is also proving a big hit with our SME customers such as NearDesk and Fulham FC where high speed downloads, HD video and video conferencing are driving productivity.

“4G is quickly changing the way the UK works. It’s making a huge impact on our Corporate and Public Sector customers who really see the value of 4G connectivity.”

Vodafone has tried to differentiate itself from 4G rivals such as O2 and Three by offering a free, two-year subscription to either Spotify Premium or Sky Sports Mobile TV.