Revlon says it is moving to an "agile" data infrastructure and turning its 3.6 petabytes of business data into a "business driver" through a private cloud architecture.

The cosmetics group has gone to NetApp for a new data storage and management system to help manage the information that is generated from manufacturing and distributing millions of beauty products each year to more than 100 countries across six continents.

With NetApp Revlon is using a private cloud infrastructure that it says has enabled it to adapt to meet growing consumer demands. David Giambruno, senior vice president and CIO for Revlon, said: “When we started our IT transformation in 2006 our overarching philosophy was to simplify. Simplification enables the speed to adapt and speed is a competitive advantage."

Giambruno added: "IT’s job is to make systems work for people rather than people working for systems. Leveraging NetApp as our single storage and data management foundation provides a new found level of agility that impacts every aspect of our business.

"With 97 percent of our total compute running on our internal cloud built by NetApp we wield the technology needed to turn data into business critical information to deliver high quality products."

Revlon’s private cloud infrastructure runs more than 500 applications in a virtualised environment based on VMware. Revlon says it has experienced significant data centre efficiencies with this architecture, which include reducing energy costs by 72 percent, cutting its physical footprint by more than 50 percent, and "avoiding investments of more than $70 million".

Revlon said it uses NetApp technology to maintain business continuity by restoring or moving business processes within its cloud environment. This capability played a major role during a recent winter storm that forced Revlon to move data among its data centres.

The entire process was managed by a single employee and took less than one hour, "resulting in zero impact to the business or user experience", said Revlon.