Conference call provider Powwownow has refreshed its data centre infrastructure in order to support its in-demand voice and video conferencing services and deliver business continuity.

Powwownow’s IT infrastructure is now spread across the firm’s headquarters in Richmond and two London data centres, including a new TelecityGroup facility. 

The company said it selected carrier-neutral European data centre provider TelecityGroup because it offered the resilient, redundant and scalable infrastructure needed to support Powwownow’s services. Carrier-neutral data centres allow occupants to switch network providers and connect to more than one network.

The UK-based conference service– founded in 2004 and used by the likes of the BBC and Oxfam – operates in 15 countries including the UK, the US, Canada, and other European markets. In 2012, it achieved 20 percent year-on-year growth and more than one million minutes of customer conference calling per day on some days.

One of its latest products, Powwownow Engage, is a real time collaboration tool that allows users to carry out HD video conferencing, phone and VoIP calls, instant messaging and screen sharing through one single interface.

The firm said the new set-up will enable it to achieve greater geographical diversity in its IT infrastructure to support its business continuity planning, provide closer proximity to key BT exchanges, and access to the connectivity present in TelecityGroup’s carrier-neutral environment.

Powwownow operational manager Tim Davies told Techworld: “The Telecity data centre enables us to grow as our capacity requirements shift and will play a fundamental role in our growth plans over the next five to ten years.

“One of the fundamental parts of our conferencing business is to have direct access to BT lines and to be able to add additional BT lines to our infrastructure as the company grows.”

TelecityGroup’s UK managing director, Rob Coupland, claimed the enterprise working environment has changed significantly in recent years.

“Due to the onset of flexible and easy-to-use consumer technology, employees now expect the same of enterprise working tools,” said Coupland. “Powwownow has capitalised on this opportunity through the provision of hassle-free conference and video calling, and this business model is reliant on being able to provide a resilient and always-available service.”