A stealth-mode software startup has come up with a way to reduce power and cooling costs by analysing data centre processes in detail.

Viridity Software says it is developing products that maximise system utilisation by quantifying the power, space and cooling needs of new projects. It can assess the impact of technologies such as virtualisation and de-duplication, allow chargeback based on power usage, identify equipment that can be turned off or moved, and rebalancing the IT load to reduce power costs and limit over-provisioning.

"Viridity provides complete data center visibility including step-by-step action plans that reduce the cost of power and cooling," the company's website states.

"By balancing power, cooling, and utilisation, Viridity restores data center agility, freeing up resources, enhancing service levels and responsiveness, and extending the life of the data centre."

Viridity, which was founded in 2007, did not respond to an interview request from Network World and it's not clear from the company's website when the vendor will exit stealth mode. However, marketing vice president Ted Julian is blogging extensively about the company's views on data centre management and green IT.

Julian took a shot at Cisco, accusing the company of "greenwashing" with its announcement of EnergyWise, a product that measures energy consumption of IP devices such as phones, laptops and access points. Julian opined that Cisco hasn't done enough to monitor energy usage of data centre equipment that uses more power than phones.

Julian also blogged about the ongoing debate on whether power usage should be the responsibility of the IT or facilities department. "There's a lot of talk about changing organisational structure - like making facilities part of IT or having both groups report to the same executive - but not a ton action," Julian writes.

Viridity is led by chairman Dave Lemont, previously CEO of storage management software vendor AppIQ; Michael Rowan, founder and CTO of Revivio, a data protection vendor acquired by Symantec in 2006; and engineering vice president Christopher Rocca, who held the same position at Revivio.

Viridity has funding from Battery Ventures and North Bridge Venture Partners. The company is looking for potential customersto test preview versions of its technology and help Viridity complete development of the software.