UK software company, jetNEXUS, plans to bring application delivery technology to the masses with its latest release, the Accelerating Load Balancer Extreme (ALB-X) v4. With the growth in Software Defined Networking and increased demands on application performance, load balancers are becoming an essential requirement for organisations running Microsoft Exchange/Lync, web-based ERP applications and external websites.

However, according to jetNEXUS the technology has in the past been overly complex, requiring dedicated and specialist technical expertise to deploy and manage. With ALB-X v4, which can be deployed as either a hardware or virtual appliance, jetNEXUS claims users can be up and running in a matter of hours, only requiring a basic level of technical expertise to configure the product.

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"It's essential that load balancers are easy to deploy, simple to configure and straightforward to manage. The jetNEXUS ALB-X strips back load balancing complexity. It is the epitome of plug-and-play," claimed the company's CTO, Greg Howett.

In addition to a new user interface, ALB-X v4 offers a number of new features and performance enhancements. This includes the ability to deploy multiple load balancers in a cluster pool for service resilience and scalability. Here an automatic synchronisation feature immediately replicates configuration settings onto clustered appliances for ease of use and fast deployment.

In addition, jetNEXUS has broadened the range of enterprise applications it supports with an increased number of pre-configured deployment templates, while the introduction of more traffic management rules aims to offer users greater control over their service delivery.

"We've seen from other vendors that maintaining that balance (between features and functionality) can be complex. However, we believed that jetNEXUS ALB-X v4 successfully combined enterprise-class, feature-rich load balancing with a simple and intuitive user interface," added Howett.

jetNEXUS appointed Jim DeHaven, Cisco's former UK data centre and virtualisation head, as CEO earlier this year. The company's current customer base includes Sony, the US Airforce, Addison Lee and the Football Pools.