Intel has formed what its own Intel Storage Community (ISC) and produced, what else, a Solutions Directory.
The directory lists "information regarding (ISC members') storage products... providing a convenient resource to stay current on products, solutions and developing technologies."
What's it for? Intel explains: "To assist IT managers and storage original equipment manufacturers in quickly locating these platforms and solutions that can help speed up development cycles, cut costs and solve design issues."
Mike Wall, GM of Intel Storage Group Marketing, said: "The Solutions Directory is a critical component of the program that gives developers 'one-stop-shop' access to a broad range of standards-based building blocks."
Hardly Mike, hardly. Is it right to argue you have a "broad range" when those products not included come from 3PAR, Brocade, EMC, IBM, ADIC, HP, McDATA, NetApp, Quantum, Softek, Sun, and Symantec? Or to put it another way, who actually is in this community?
By "standards-based", Wall of course means Intel-based, whereas most companies stick to the old-fashioned standards as defined by the SNIA or, in fact, anybody else.
So, the directory will prove to be no use if you want to find a mainstream tape vendor then. No use if you want to find a SAN switch or director vendor. No use if you want to find an SRM vendor. And no use if you want to find a flash memory vendor - other than Intel itself of course.
Just who is in the ISC? It includes more than "40 leading storage providers, platform integrators and application developers"? That means: Sabio Digital, Sanmina-SCI Corporation and Santrum Networks amongst others. All apparently "leading" storage companies.
Hang on, there are some we have heard of: there's Hitachi GST, LSI Logic, Overland, Seagate and Western Digital.
You might conclude that the list is of almost no use at all. But you are wrong. Intel will assure you it is a "critical component" of a "one-stop-shop". So now you know.