HP will gradually retire the OpenView and newly acquired Mercury product names in favour of a unified "HP Software" name, the company has said.

"The direction's been set. It's a new game. You should see the Mercury and OpenView brands fade away over time," said Tom Hogan, senior vice president of software at HP. HP has only just closed the $4.5 billion purchase of systems management vendor Mercury Interactive.

HP will retain most of the existing individual product names under the planned HP Software BTO umbrella, including Mercury's Systinet and LoadRunner.

The change is HP's way to "elevate" its conversations and reflect an over-arching strategy, according to Hogan. That strategy is: "For users to better understand the impact of IT on their operations and to use technology to improve their business processes."