Car rental company Hertz has announced it is using Teradata's Active Enterprise Data Warehouse environment for its business critical reporting and decision making on integrated data.

Active Enterprise Data Warehouse is a mixed storage solution that combines Solid State Drive (SSD) and traditional Hard Disk Drive (HDD) technologies. It optimises the use of storage by automatically placing often used “hot” data on high speed SSD storage and less used “cold” data on traditional speed HDD.

Teradata said the new analytic environment will allow Hertz to access real time information and achieve system scalability, as requirements for data visibility rise. Active Enterprise Data Warehouse expands incrementally from one to over 4,096 nodes, features massive parallel processing and accommodates user data space from four terabytes to almost 36 petabytes.

“We’re confident that the Teradata system’s performance in handling complex queries and providing us with real time access to fresh information will be beneficial in enabling us to quickly retrieve the most relevant information, while giving us the scalability we’ll need as our business grows,” said Joseph Eckroth, Hertz senior vice president and chief information officer.

The company said that the data infrastructure deployment will involve consolidating data from an assortment of data marts across the organisation into one integrated, centralised data warehouse. It will use the new Teradata 6650 Active Data Warehousing Platform, together with products for backup and recovery such as Decision Experts, Profiler, Professional Services, Advanced Analytics Support and Managed Services.

Hertz was looking for ways to accelerate complex query processing, cut through the complexity of information management and move to a much more pro-active, effective analytical environment, said Tony Palladino, Teradata Industry Vice President. “Teradata was able to provide Hertz with the complete package of query performance, user concurrency, rich functionality, and relevant experience.”

Teradata's analytics products compete directly with Oracle's Exadata data warehousing appliance, and Teradata said earlier this year that Oracle's offering remains fundamentally unsuited for high-performance analytics.

“In the few times we have competed, we've had a very high win rate,” said Darryl McDonald, chief marketing officer for Teradata. “Oracle tries to throw a lot of hardware and CPUs at the problem, but it's fundamentally still a transactional database.”