Web developer roles made up a third of all IT job postings this year in the UK, driven by investments in e-commerce and firms’ reliance on applications to automate and streamline internal process, according to a study by security firm Experis.

Despite high demand, salaries came in lower than other IT roles in big data, cloud, security and mobile. Web developer roles were advertised at an average of £41,598 in comparison to mobile developers, who were offered £48,900 and big data specialists who came in tops with a £59,899 average salary per year.

Could wearable developers feature high on skills list next year? ©iStock Yuri Arcurs
Could wearable developers feature high on skills list next year? ©iStock Yuri Arcurs

London-based roles offered more for web developers at £45,818. Average daily contractor rates averaged at £335.

As expected, London pays the highest for IT roles and advertised more positions. But Glasgow, Cambridge and Edinburgh appear to be the next best options for a job-seeking developer.

The research comes as National Grid CIO and Tech Partnership Board Member, David Lister, warned of the tech skill gap within corporations. A recent Tech Partnership survey found that the majority of large companies and almost half of smaller companies are suffering from skill gaps particularly in the financial services and public sector. Employees cited recruitment issues with a lack of candidates with the required skills, qualifications or experience the primary cause. Respondents in the financial services said it took an average of 91 days to fill an opening. 

Lister called organisations to action, stating: “This new research highlights the importance of technology skills to companies in every sector of the economy. I encourage any employer who cares about digital skills to join the Tech Partnership and accelerate the impact industry is making on the pipeline of skills into tech careers, and the skills of those already in the tech workforce.”

What skills do you need?

Core programming skills in demand for web developers were .Net, Java and C# for back-end development to stream real-time data for online transactions and TV broadcasters developing on-demand applications for web, for example.

However the banking sector is driving demand for front-end development to improve how financial and trading data is displayed. Similarly, customers of all industries are demanding more intuitive applications to interact with businesses. Thanks to this trend HTML 5, Java Script and CSS were the top three front-end skills in demand so far this year.


In the mobile space, Android development, iOS development and Objective-C skills were the most desirable.  Mobile jobs advertised an average salary of £48,900 a year (£52,959 in London) and £377 for a daily contractor rate.

Overall, job listings for web development alone increased by 2,340 compared to the last three months of 2014.

Manchester and Bristol saw a combined 11 percent increase – the highest level of hiring demand outside of London.

The study found Newcastle had the lowest demand out of the ten tech hubs studied. Brighton, a city that ranked at the bottom for hiring web developers last year, saw a demand increase of 87 percent with 296 roles advertised in the first three months of this year. 

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