Sweaty Betty, the women’s fitness clothing retailer that has taken the UK by storm, has teamed up with a London-based tech startup called Fynder.

Sweaty Betty, a British retailer founded in 1998 by Tamara and Simon Hill-Norton, is using Fynder’s technology to power online bookings for its in-store classes. The company offers over 70 free classes in boutique stores around the world, ranging from yoga and pilates to run club and bootcamp.

The women's fashion retailer is known for its stylish fitness clothing ©Sweaty Betty
The women's fashion retailer is known for its stylish fitness clothing ©Sweaty Betty

Fynder's mobile-compatible booking and payment system allows businesses to enter their schedule and information once and have it instantly appear on their website, Facebook page and mobile app. 

Rosie Pearsall, Sweaty Betty’s ecommerce content manager said: “We were looking for online booking software for a while and found that Fynder was the clear leader in this field.

“Fynder’s responsive design and dynamic development team have meant we have been able to deliver a bespoke solution that is not only easy to use for both customers and Sweaty Betty staff but is tailored to the Sweaty Betty brand and is seamlessly integrated into our website and user journey.”

Fynder CEO Brian Schuring said: “Our core technology is based on nearly a decade of learning through processing almost a million bookings, so we’re excited to be able to share that through a platform that makes it easier for other businesses to distribute space and time online.

“Working with Sweaty Betty, who have always been such an innovative brand, has been hugely exciting for us.  We view it as a fantastic example of how retailers can use emerging technology to better engage their customers to support both an online and offline community that brings them closer to the brand.”