Fashion retailer Jigsaw has extended its contract with BT Expedite to upgrade, to fully mobilise the site and improve user experience

The new website will remove the need for Jigsaw to manage its current mobile channel as a separate platform. The site, with a mobile responsive design, ensures that content is optimised for the customer regardless of the device they are shopping on.

Mobile shopping retail
The fully mobilised website hopes to provide shoppers with a better user experience. © iStock/LDProd

Jigsaw has extended its contract with retail specialist BT Expedite by two years and it is the first customer to move its site onto the new optimised, service-led ecommerce platform, said BT. The platform will form an “integral part of Jigsaw’s strategy for growth”, Jigsaw said, and the deal will also cover the website for The Shop at BlueBird, Jigsaw’s luxury London boutique.

Kate Holt, group director of ecommerce at Jigsaw, said: “Our online business continues to deliver solid, significant growth, particularly across the mobile journey. We’re pleased to be staying with BT Expedite and to be embarking on this ambitious project for both brands within the group - Jigsaw and the Shop at Bluebird.”

Asif Khetani, director of ecommerce at BT Expedite, said: “Jigsaw services an increasingly digital savvy consumer and understands the importance of delivering a seamless shopping experience across its multiple channels.

“Using BT Expedite’s Ecommerce Platform, Jigsaw has the very latest tools to build distinct brand experiences that will further strengthen customer loyalty and drive revenue.”