YouTube is expanding its video offerings, launching a live streaming service to complement its catalogue of recorded videos.
Executives late last week took the wraps off YouTube Live, which integrates live streaming capabilities into the YouTube platform. YouTube also launched a new page where users can go to find listings of live events.
As of Monday afternoon, viewers could watch live games from Indian Premier League Cricket, and a Stanford University lecture on the impact of the tobacco industry on global health.
At this point, not just anyone can live stream video on the site. The company has worked that out with a select list of partners. However, YouTube is hoping to grow that list in the coming months.
"We'll also start gradually rolling out our live streaming beta platform, which will allow certain YouTube partners with accounts in good standing to stream live content on YouTube," wrote YouTube's Joshua Siegel, a product manager, and Christopher Hamilton, a product marketing manager. "The goal is to provide thousands of partners with the capability to live stream from their channels in the months ahead."
Just last week, reports hit that YouTube is in the midst of a site overhaul. The video sharing website is trying to position itself to better handle the age of Internet-connected televisions, according to a report from The Wall Street Journal, citing people familiar with the matter. YouTube is reorganising its home page around "channels," or topics, such as sports and arts.
The Journal also reported that the website is working to include about 20 "premium channels" that would showcase five to 10 hours of professionally produced, original programming each week.
A source close to Google said YouTube is working on changes to the site, but the company is not planning a big redesign. Instead, the changes are expected to be implemented over months or even the next year. "You won't wake up overnight and see a new YouTube," the source said.