Paying for goods and services through fingerprint, palm and iris scanners is the most popular future technology choice for security-conscious shoppers, according to new research from payments processing company WorldPay.
In an online survey of over 2,000 UK consumers, 49 percent stated they would like to have biometric payments – far outweighing the popularity of emerging mobile technology options such as PIN-based smartphone payments (30 percent), online wallets (25 percent), and SMS payments (23 percent).
Paying through social media was the least popular choice, with only 12 percent expressing a desire carry out transactions this way.
“Retailers can help drive mass adoption of new payment technologies by challenging existing shopping behaviours and most importantly, making a compelling case for new payment methods that consumers will understand and buy into,” said Ron Kalifa, Deputy Chairman at WorldPay.
“It’s interesting to see the public considering options such as biometric payments, a science that they may have seen in sci-fi films or on TV, which suggests familiarity and visibility of new payment technologies is crucial in moving usage from tech savvy enthusiasts to the wider public.”
The research found that 1 in 5 people have already made a payment of some sort using their smartphone, but a higher percentage are using them for research and reporting in-store.
45 percent are using them for ‘show-rooming’ (choosing to browse in-store, and shop online later), 45 percent to check prices, 31 percent to comment on their shopping experience via social media and 28 percent to download vouchers and coupons.
Kalifa added that 3 in 4 of us shop on auto pilot using cash, card and by paying online, so the industry needs to take greater steps to challenge these behaviours.
“Additionally, more needs to be done to ensure that ongoing implementation support is provided to retailers, and that staff are educated on new technologies,” he said.