Verified Tinder accounts will be rolled out for notable public figures, celebrities and athletes, the matching-app revealed in a blog post today.
The update means that Hilary Duff, Leonardo DiCaprio and Katy Perry will receive a little blue tick, akin to Twitter’s verified status, as will several other big names.
There are currently 1.5 billion profile swipes a day on Tinder and the company predicts it will have 100 million users by the end of 2015.
The underlying technology of the app, founded three years’ ago by Sean Rad in Los Angeles, California, uses Rackspace’s Object Rocket platform – a database-as-a-service technology based on MongoDB.
As of this time last year, Tinder had a team of 30 working on the app, led by former Amazon Web Services engineer Jerry Heinz.
The app was criticised when it introduced Tinder Plus, a paid-for addition to the left/right dating service. It included 'Passport' for swiping internationally and 'Rewind' for going back if you accidentally swiped the wrong way on potential prospect.
It also announced a plan to charge over-28s for the service in March this year.