Open source data integration company Talend is looking to enter a new market. The French company has bought Master Data Management (MDM) technology of Amalto Technologies and is set to follow the same pattern that it has with its data integration products and launch a free version as well as a fuller, paid-for corporate version, this time taking Amalto's proprietary technology and creating a new version running under the GNU General Public License.

Master Data Management (which allows an organisation to link all of its critical data to one ‘master file') is a way of sharing data to create a single view of a multitude of different application silos. 

Yves de Montcheuil, Talend's VP of Marketing said the dual product approach had proved to be a winning strategy for the company and expected that users would appreciate the same thing for the MDM products. By offering a free open-source version, companies could get a taste for what MDM could offer them. "We offer customers a way to work incrementally. At the moment, if they want to implement an MDM product, they're looking at spending £2 million and have to embark on a two or three year project. Most SMEs can't afford that and even large enterprises find that a challenge. With what we're offering, companies will be able start on small projects and assess how it's going.

De Montcheuil said that the market was dominated by big software companies such as IBM, Oracle or SAP, as well as niche players such as Siperian and Initiate, all offering expensive products. "Our paid-for product would still be cost-effective to businesses. Our data integration product comes in at 10 to 20 percent cheaper than the competition. We haven't decided the pricing for the MDM product yet but it will be roughly the same order." He added that the company had not yet determined what added features the enterprise product would have but expected to have a product rolled out within four months, one that would be easily integrated with Talend's data integration product, Open Studio. "It's a natural progression for us," said de Montcheuil.

He stressed that the company had bought the MDM technology from Amalto and not the company itself. He added that Amalto will continue but without its MDM products.