Smokescreen, which was primarily developed by Chris Smoak of RevShockAds, means that companies that create Flash advertisements don't have to build a different version of an ad in order to reach millions of iPhone and iPad users.
"Many people still want to use their existing Adobe tools for developing ads, and retooling to support a single platform seems silly," according to Smokescreen's blog.
Smokescreen does need up-to-date browsers, and the demo advertisements works on Firefox 3.6, Chrome 5, Safari 4 and the mobile version of Safari. It won't run yet on Microsoft's Internet Explorer 9 although it "looks promising," according to developers. There are "known, fixable" issues with Opera 10.5.
Smokescreen's code will soon be released under an open-source license. Its developers have posted a preview along with demos. Low cost support and service options will eventually be made available, according to Smokescreen's blog.
A test of Smokescreen's demos on an iPhone showed that the more complex the animation, the slower the advertisement rendered. On a desktop computer, the performance was faster.