Liverpool Football Club is to provide a mobile ordering service at its Anfield stadium using the Q App system.

Fans can browse the menu, order, pay and specify their location from their phone, avoiding the need to queue up for orders. Fans at Anfield will be able to enjoy speedier pre-match food and beverages and avoid queuing during half time.

Liverpool FC Anfield Stadium
Football fans at Liverpool's Anfield stadium can order food and drink to be brought to their seats. Image credit: Flickr/khaugli

In addition to the football club, Mecca bingo customers at Croydon and Southend will benefit from Q App, with them no longer needing to go to the bar between bingo sessions, instead placing their orders from their phones and having them delivered directly to their table.

The Royal Albert Hall and the Southbank Centre in London also uses Q App. The app allows venues to run promotions in real time and gain valuable insights into each of their customers, including who they are, what they buy, how much they spend and how often they come back.

Serge Taborin, Q App CEO, said: “Q App mobile ordering continues to gain prominence, solving the age-old problem of queuing and providing both the customer and the venue with a range of benefits made possible by smartphone technology.”

Q App is currently undergoing its series A funding round to finance its ongoing expansion, having previously been backed by a number of high-profile angel investors, including Alex Chesterman (founder/CEO of Zoopla), Paul Ettinger (co-founder of Caffe Nero) and Ed Martin (founder/CEO of ETM Group).