LG's first quad-core smartphone, the Optimus 4X HD, is now available in Europe.
German customers will be the first to get their hands on the phone, followed by those in the Netherlands, Sweden, UK and Italy. It will become available in the rest of the region, along with Asia, South and Central America in the weeks and months ahead, LG said.
The Optimus 4X HD joins the likes of Samsung Electronics' Galaxy S III and HTC One X, which are also powered by quad-core processors and are already on sale in Europe.
The heart of LG's new flagship smartphone is Nvidia's Tegra3 processor.
The rest of the phone's specification closely matches other recent high-end phones. For example, the phone has a 4.7-inch True HD IPS screen with a resolution of 1280-by-720 pixels, which is housed in a shell that is 8.9mm thick.
LG also highlights that the Optimus 4X HD has a 2,150mAh battery. That compares to the Galaxy S III's battery, which measures 2,100 mAh, and 1800 mAh on the One X battery.
Beating them all is the Huawei Ascend D Quad XL, which has a 2,500 mAh battery, but still hasn't gone on sale, according to a spokesman at the vendor. The drawback is the device's thickness, which is 10.9mm.
The fact that another Android vendor is now shipping a phone with a quad-core processor highlights their main challenge; the lack of differentiation between products.
The mobile phone industry has in the past three years moved to making products that for the average consumer are very similar, Richard Kramer, managing partner at Arete Research, said during a keynote at the recent Open Mobile Summit conference in London.