Uber disrupted taxis. Airbnb disrupted hotels. Now Laundrapp wants to disrupt laundry.

The company, whose app shares the same name, has developed an on-demand laundry and dry cleaning service that vows to take the woe out of washing by delivering a fresh service to consumers’ doors.

Laundrapp looks to revolutionise the way laundy is done ©Flickr Suzanne Bouron
Laundrapp looks to revolutionise the way laundy is done ©Flickr Suzanne Bouron

“Laundrapp is a completely new service to the market – we offer high quality, state-of-the-art services through our handpicked, trusted partners and our unrivalled customer service,” said Laundrapp CEO Ed Relf.

“Laundrapp is at the heart of the emerging mobile on-demand ecosystem. I’ve never known such an exciting time - a time when mobile and physical services can converge to allow us to live smarter.”

The UK government is currently carrying out a review of the sharing economy in a bid to understand the economic potential and social issues that are generated when people share products and services over the internet.  

The founding team behind Laundrapp consists of Ed Relf, ex-Mind Candy CMO, the company behind Moshi Monsters, Antony Pink of Accenture and Nick Bransby-Wiliams of Sooqini, which has a similar offering in that it helps people find companies that will do their housework. 

The firm is backed by £1.5 million of seed funding led by Rupert Hambro (former Chairman of Hambros Bank and Founding Partner of Hambro Perks) and serial entrepreneur Dominic Perks, who had the initial brainwave for the business. 

Laundrapp said it is hoping to secure customers off the back of a six-figure marketing investment, which will see Laundrapp adverts placed across TV, the London Underground, radio and outdoor advertising spaces.

The service is currently only available in London, with prices from £2 and free collection and delivery.

Dominic Perks, chairman of Laundrapp, said: “Laundrapp is the only on-demand laundry service that can scale to the needs of London right now, and soon we will be able to offer the same high quality service across several more cities in the UK.

"Our strategy is highly scalable and we are already eyeing international expansion."

The app is available on iOS and Android platforms.