Hewlett-Packard has launched a portfolio of business technology optimisation (BTO) software, drawing on expertise acquired when it bought Mercury Interactive earlier this year.

According to HP, the new software brings together Mercury's applications management software with its own systems and network management software.

The Mercury acquisition should help HP better sell its software to the executive suite rather than just to the CIO or the IT staff, said IDC analyst Stephen Elliot. "When you see a presentation by an HP sales manager they should be talking as much about the business problem being solved as the technology itself," said Elliot. "Historically, for HP it was much more of a technical sale."

The new HP-Mercury portfolio helps customers integrate key IT functions across business strategies, applications and operations. Taking lifecycle approach, customers can deliver better business outcomes by making the right spending decisions, delivering applications and services on time with the right quality and performance, and meeting business service-level agreements, said Magdy Assem, worldwide director of product marketing at HP Software.

"Our focus is to be able to actually...enable CIOs to optimise the business outcome of IT, not the IT outcome," said Assem.

HP has also announced the development of nine "software centres" that cluster various software products around certain business processes, including project management, software quality assurance, or network management.