Google I/O, the company's annual extravaganza for new products and third party developer tools, will be held May 28 and 29 at the Moscone Center in San Francisco.

The event, which is attended by hundreds if not thousands of UK developers every year, will be launched by Sundar Pichai, Google's senior vice president of products, according to the conference website, which went up yesterday.

Google I/O draws big crowds every year ©Flickr/Sophia Parafina
Google I/O draws big crowds every year ©Flickr/Sophia Parafina

Details for the show are scarce but Google claimed that it will feature "two days of inspirational talks, hands-on learning, and a chance to hear more about Google's latest developer products."

A Google spokesman declined to comment further on the schedule, but said the site will be regularly updated as the event draws closer.

Google also refused to reveal what types of companies and developers it hopes to attract from the UK, or which companies it will promoting/hosting at the event. 

General admission will be £590 ($900), while an academic ticket will cost £196 ($300). The window to submit a registration application will open at 9am US Pacific time on March 17, and close at 5pm on March 19.

Google I/O is a major event for the company. Last year, software for wearable devices like smartwatches was a big topic, as was "material design," Google's effort to unify the look of its software across platforms. Google Glass made its splashy public debut, with live skydiving, at I/O in 2012.

In 2015, more talk around smartwatches and Android Wear specifically is likely, as rival Apple by then will have already launched its Apple Watch. Beyond that, there is sure to be discussion around new ways for developers to build and grow their own products and apps using Google's ecosystem. Perhaps mobile payments and the future of Google Wallet will be discussed. Maybe Google will even give an update on developer features for Google+, which was noticeably absent from last year's show.

And perhaps CEO Larry Page, who didn't take the stage last year, will make an appearance and wax poetic about self-driving cars, Internet balloons, and satellites. He last spoke at I/O in 2013.