Google’s latest algorithms will rank the mobile-responsiveness of websites, and penalise those who aren’t developing apps or websites that can be accessed by smartphones. 

Savvy firms have been hiring talent to ensure their sites are optimised since Google made the announcement that its rankings formulas were going to change.

Google is a partner of Android, the open-source operating system ©iStock/JuniorBeep
Google is a partner of Android, the open-source operating system ©iStock/JuniorBeep

Skills in demand include mobile user interface design, wordpress plugins, responsive web design and Bootstrap, according to Elance-oDesk.

The search giant yesterday revealed that it paid over $7 billion in revenue over the past year to developers and content publishers through its Google Play store.

Android, its affiliated open-source operating system has helped increase competition in the app and phone market, “lowering prices and increasing choice for everyone” Hiroshi Lockheimer, vice president of engineering, Android added in a post on Google’s blog.

There are over 18,000 different devices available on Android today.

How to get Google juice back

Steer clear of gimmicks, the simple solution is to ensure your mobile site is easy to use, quick to load and presents your site and its content in the right format.

Google will crawl relevant information from apps - as it is aware that they often contain more important information in comparison to a webpage. Content from indexed apps will rank for users who are logged in and have it installed to their phone.

Consider plugins that allow your audience to share via popular social networks, like the share on Whatsapp button, for example - this will help gain momentum amongst a younger, share-friendly community.

Page load will play a part, as will image compression as it affects the overall mobile experience.

Google has always advocated responsive design so that sites always fit the right device. To be certain your site fits the bill, Google has created a mobile testing tool you can check.