A Hewlett-Packard (HP) director today warned people not to wear Google Glass on a first date - at least, not if they want to ensure they get a second. 

Silicon Valley-based Ray Edwards used Wearable World's Glazed conference in East London to make his feelings on the £1,000 augmented reality headset’s appearance known, before going on to outline which bit of the wearables market HP wants to focus on. 

Edwards, from HP’s New Ventures division, which looks at the most future's promising technologies, took aim at wearable devices like Google Glass and Apple Watch after flying across the Atlantic to make his presentation. 

He said: “When you look at the appeal of Google Glass…would you wear it on a date? Probably not. And, if you did, you probably wouldn’t get a second date.”

Edwards, who is starting to look at investing in wearables startups on HP’s behalf, said wearable technology products need to be personal and unique if they are going to be successful. 

HP is looking at the wearables that create an emotional connection,” he said. “Taking something that you’re going to have to upgrade or recycle is not something you’re emotionally connected with, even though you can change it and offer different combinations. It’s not a Swiss watch. It’s not as timeless or emotional as something like that.” 

He said those businesses that will succeed in the wearables market are those that understand “fashion is something you wear” while “technology is something you carry”.  

Commenting on the Apple Watch, he said: “It’s not something you’re going to pass on to your kids.”

In essence, Edwards hinted that HP is looking to create wearable technology products that people take enough pride in that they want to pass them on to the next generation. 

“We think there is a lot of white space out there still. I see some of you smiling," he said. "These (Apple and Google) are two big players in the market and HP hasn’t turned out anything in a little while. But there is an opportunity here.” 

HP previously said that its approach to the wearables market was going to be to work through partners. However, there was little talk of that today.