GameAnalytics, an analytics platform for mobile game developers, has raised $5.5 million (£3.5 million) through a Series A funding round, bringing total investment in the company up to $8 million (£5 million). 

The Copenhagen-headquartered company, which is using a sales team in London to sell a product built by engineers in Berlin, provides developers with tools and insight to help them improve their games.

©Flickr/Pip Gerard
©Flickr/Pip Gerard

It’s reported to have close to 14,000 registered game developers whose games reach over 500 million players. Notable customers include the likes of Mind Candy and Big Fish Games. 

Former AOL MD Luke Aviet will join the company as CEO. 

“GameAnalytics’s growth has been incredible so far and we are well positioned to make an even greater contribution to the games industry,” said Aviet.

“The company is in a unique position to help with some of the games industry’s biggest challenges. Ultimately we are focused on providing game developers with clear insight and effective tools that maximise their games life cycle, enabling games developers to do what they do best - create great games. I’m really excited to join the GameAnalytics team at such an important stage in the company’s growth.”

A GameAnalytics spokesperson told Techworld that the "challenges" refer to the game industry's lack of focus on small and medium-sized developers - products that are designed specifically to allow these developers to look into their games, identify issues, and fix them, as well as spot business/commercial opportunities.

Morten Wulff, founder of GameAnalytics, said: “Since I founded GameAnalytics it’s been incredible to see the size, scale and increasing sophistication of the industry and with this new investment our focus will be on solving some of the biggest challenges facing the indie gaming community. We want to help indie developers compete with the big guys and allow them to focus on creativity."

The funding round was raised with the help of some high-profile investors including Huffington Post CEO Jimmy Maymann, Crunchbase cofounder Mike Arrington and Maker Studio president René Rechmann.