An Evening Discussion: Charting the new CIO-CMO accord

An Evening Discussion: Charting the new CIO-CMO accord
Sponsored by:
Date:
20 June 2019
Venue:
London
Host:
Scott Carey, Editor, CIO UK and Computerworld UK
Cost:
Free to attend

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Summary

At this evening event hosted by CIO UK, with partners Adobe and Microsoft, we will be showcasing a unique piece of research that investigates what is front of mind for each function and the data-based initiatives used to deliver a better customer experience.

You will hear from guest CIO and CMO speakers, discussing best practice around technologies like AI and machine learning, and discover how a shifting culture of collaboration can deliver exceptional customer engagement.

Topics to be discussed include:

  • Creating a joint marketing technology department and enacting cultural change
  • How IT can help marketing adopt advanced analytics and automation, specifically with artificial intelligence
  • How to get a true 360 degree view of your customers and personalise your messaging to them
  • Understanding digital maturity and how to get there

For further information email: [email protected]

Agenda

6.30pm - 7.30pm - Registration, welcome drinks and canapes

7.30pm - 8.30pm - Panel discussion

8.30pm - 9.30pm - Further networking drinks

Who should attend

This event is for Senior IT executives and CMOs