- 02 May 2019
- Scott Carey, Editor, CIO UK and Computerworld UK
- Free to attend
The IT and marketing departments have long been very separate entities within an enterprise, both culturally and in their priorities and business goals. Now, with the rising importance of digital marketing and the incredible value of customer data at their fingertips, this relationship is changing, and the CIO and CMO are increasingly responsible for aligning around a common set of goals to drive their business forward.