How is Microsoft going to start catching up with VMware given the huge headstart that the latter has? Microsoft is not used to being second favourite and when it has done in the past. in the browser space and in network operating system, it managed over time, to make up ground.
It's not been wasting time: it reached a deal with Citrix to mount a dual attack on VMware and has already loosened its licensing arrangements with more to come on 1 July.
According to the Microsoft website, the company is going to introduce a new licence called Windows Virtual Desktop Access (Windows VDA).to help customers license virtual copies of Windows (I'm going to write more about this later).
But it's not just the licensing that's changed. I was speaking to Ratmir Timashev, CEO of Veeam about the company''s recent agreement with Microsoft. Veeam is set to fill the gap in the management capabilities of System Center Virtual Machine Manager (SCVMM) by introducing its ProPack to Microsoft's offering.
A key part of Microsoft's strategy appears to be the management of heterogenous virtualisation environments, quite wisely as there's little chance of overtaking VMware's huge lead. Timashev believes that the company is set for a giant push in this field (and taking to Microsoft executives, it's clear that the company sees a future in a world where VMware and Hyper-V live side by side). It's going to be an interesting few months.
Follow Maxwell on Twitter on @maxcooter
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