I had a holiday a couple of weeks ago and have spent much of the time since then catchingt up on what I missed. One of the items was an interesting piece of research from Forrester on the difficulty of calculating ROI on Web 2.0 projects - read Infoworld on it here.
What's interesting about the piece is the way in which enterprises still 'don't get it' (to use the modern vernacular) and attempt to apply rather old-fashioned methods of financial accounting to Web 2.0 concepts. I partly blame the Internet boom of the late 90s for this - there was too much dismissal of such old-fashioned notions such profitability and cost control - and the bean counters have been scarred ever since.
But using tools such blogs, wikis or even instant messaging in an organisation that is fundamentally financially sound is a different ball game. How does one measure increases in efficiency? How does one get to grips with customer satisfaction and how does one assess the cost of not instigating a Web 2.0 - and then watch as an Internet-savvy customer base flocks to your competitor?
One thing is for certain though: it won't be long before there'll a flock of consultants offering a way that Web 2.0 projects can be assessed accurately- such is the way of the world.