Back in April, 2005, Intransa's PR people told the world: "Intransa, Inc., the first company to deliver the most flexible storage network for mid-tier organizations and large enterprises, today announced the appointment of storage industry veteran Doug Rainbolt as vice president of marketing. Rainbolt, a former McDATA executive, was most recently vice president and general manager, Brocade Systems. Reporting directly to Intransa president and CEO, Dr. Avi Katz, he will have overall responsibility for the company’s integrated marketing strategies and tactics worldwide."

Since then Thomas Alexander became Intransa's CEO and Dr Avi Katz went. So too has Doug Rainbolt...

From the Alacritech website today: "Doug Rainbolt joined the company in 2006 as vice president of sales and marketing. Mr. Rainbolt brings nearly twenty years of sales and marketing experience to the role. He spent seventeen years at Tektronix, filling a number of senior roles in Finance, Sales, and Marketing. He also served as vice president of switch products with McDATA, as vice president and general manager with Brocade Communications, and as a senior director with Exabyte, leading its European business segment."

Intransa had a second funding round in November last year, and is in a quiet period. Rainbolt was still it's VP Marketing in August, 2006, so it looks as if he left after around eighteen months in the job. Thomas Alexander was fielding the Intransa press release quotes in October; it appears Rainbolt had rained on Intransa's parade by then.

Why did Doug Rainbolt peddle his bycycle from Intransa to Alacritech? Was it to add 'sales' to the marketing VP title or was it because his view of Intransa's prospects made Alacritech look a better bet? Certainly there are more management changes at Intransa, suggesting that the executives and board were not in agreement.

A Bud Broomhead from Topio, obviously not staying for the NetApp acquisition party, has become CEO with Thomas Alexander demoted/side-lined to VP corporate development. Broomhead was appointed SVP business development at Topio in October, 2005. A Jeff Whitney tales over the VP marketing role. He has Spinnaker, then NetApp and then Maxxan time in his CV.

Certainly LeftHand Networks and EqualLogic 'appear' to be making the running amongst the IP SAN vendors with Intransa a little behind. It seems to be hoping that a 20Gbit backplane and a focus on 10GbitE support will boost its sales. However, that support can be copied by its rivals pretty quickly. The backplane has to enable a faster box supporting more users than competing products. The 10GbitE announcement is expected in March.

But the backplane strategy was initiated last year. Intransa now has a new broom at its helm, literally a Broomhead in fact, and the stage is set for a revitalised company. Let's look forward to March and see what we will see.